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08 Sep 2022
Doug Shaw Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication Permalink

Inside the Issue: Your Annual Plan is a Roadmap

Doug Shaw September 8, 2022

“So, how much money are you going to raise this year, Doug?”

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08 Sep 2022
Keith Cleghorn Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication Permalink

Your Annual Plan is Your Roadmap

Keith Cleghorn September 8, 2022

A good annual plan is a very detailed roadmap that can get you where you need to go, but there might be detours along the way!

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08 Sep 2022
Doug Shaw Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication Permalink

To Look Forward, You Must Look Back

Doug Shaw September 8, 2022

A successful annual plan starts with data. That’s because data can tell you almost anything about your donors and their giving behaviors

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08 Sep 2022
Mark Mangin Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication Permalink

Ask a Direct Response Pro

Mark Mangin September 8, 2022

Q. How do we know how much of last year’s annual plan should stay the same and how much testing or new initiatives should be added in?

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08 Sep 2022
Jason Wood Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication Permalink

The Communications Calendar

Jason Wood September 8, 2022

Keep your team on track all year, across all channels.

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30 Aug 2022
Doug Shaw Direct Response Fundraising, Donor Focused Communication Permalink

Fundraising to Make The Biggest Impact

Doug Shaw August 30, 2022

Dreaming big. Casting vision. That’s the exciting part—creating the ideal picture of how you want to make your greatest impact in the world.

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27 Jul 2022
Doug Shaw Direct Response Fundraising, Donor Focused Communication Permalink

What to Do When Your Cookie Crumbles

Doug Shaw July 27, 2022

There have been many changes in the world of digital advertising for nonprofits in recent years.

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05 Jul 2022
Doug Shaw Direct Response Fundraising, Donor Focused Communication Permalink

A Blueprint for Better Newsletters That Yield Incredible Fundraising Results

Doug Shaw July 5, 2022

Newsletters offer a unique opportunity to engage your donors in an exciting, highly visual way—informing them of how greatly their generosity has benefitted your organization’s recipients, making a difference in their lives for many years to come.

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27 Jun 2022
Doug Shaw Direct Response Fundraising, Donor Focused Communication Permalink

Don’t Forget This Essential Fundraising Strategy

Doug Shaw June 27, 2022

Income producing newsletters? I couldn’t believe it! It was in the mid-80s, and I was sitting in the offices of a new client who proudly showed me a copy of their monthly newsletter.

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27 Jun 2022
Doug Shaw Direct Response Fundraising, Donor Focused Communication Permalink

12 Questions to Donor Focused Newsletters

Doug Shaw June 27, 2022

Donor focused newsletters are a way for people who engage with your organization to feel connected and learn more about the good work they are helping make possible.

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