Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
The Backbone of Online Fundraising
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*
3 Factors for Donor Acquisition Success in 2019
You have probably already realized that building long-term sustainability starts with mobilizing support for the vision of your organization. That includes connecting existing financial supporters, as well as reengaging lapsed donors.
Congratulations to Pastor Colin Smith and Unlocking the Bible
Unlocking the Bible with Pastor Colin Smith is quickly becoming one of the foremost Christian radio programs in the broadcast marketplace. Recently Moody Radio announced Pastor Smith as this year’s recipient of the distinguished 2019 Robert Neff Award.
How to Raise the Bar on Your Multi-Channel Fundraising
Do you ever wonder if direct mail is as effective as it once was? Do you find it a challenge to keep up with the changes in digital fundraising and social media? In a recent webinar, we provided an argument as to why, as fundraisers, we shouldn’t be thinking so narrowly.
Ask This Question To Improve Your Fundraising Results
Are you taking your first steps toward establishing your 2019 fundraising goals? Your success can likely be found in your data and more importantly, what it might be telling you. It’s easy to get tangled in the weeds when analyzing your data, so we suggest that you start with a high-level look at your results, then ask yourself, “why?”
Raise The Bar On Your Multi-Channel Fundraising
Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.
Coming Soon to an Event Near You!
Douglas Shaw & Associates has a long history of participating at industry conferences and events across the country. Our goal is to support others who are making a difference in the world, and be readily available to provide inspired fundraising counsel to your organization.
Navigating Facebook and Fundraising
Social network management requires a large amount of content and changes pop up unexpectedly that require a constant adjustment of strategy and tactics. This takes a significant investment of time and staff. But can you really walk away from Facebook?
Three Monthly Donor Pitfalls . . . and How to Avoid Them
It can feel like a Holy Grail of sorts, but it’s no legend. A successful monthly donor program is within the grasp of any nonprofit, as long as it is set up properly to avoid several common pitfalls.