We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.
Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
As you approach the summer months, traditionally a season of reduced giving, get ahead of the curve and make sure your data is performing the way it should be.
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
The end of the year is so close, you can almost smell the burnt debris from the fireworks and you’re still sweeping up the confetti. But it’s not so close that you don’t have enough time to drop the perfect Money Bomb.
Did you know that you can put a message in front of the same donors online that you are reaching through direct mail?
The last week of 2017 typically sees about 48% of an organization’s December donations. For many of the clients we serve, that can amount to 25% of their annual budget for the year.
There’s never been a better time to connect with your future donors in the digital channels. Discover how organizations like yours are harnessing the power of digital advertising to maximize their donor acquisition—even on a tight budget.
Whether or not you realize it, your online donation forms are full of “friction”—and it’s costing your organization money.
You are feverishly planning for Thanksgiving and Christmas fundraising campaigns, but neither of those holidays come close to the most important fundraising day of the year.