Summer Slump? Try an Integrated Campaign!

Summer Slump? Try an Integrated Campaign!

Christa Huff Digital, Direct Mail, Donor Focus Newsletter, Fundraising Leave a Comment

We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.

Get Lapsed Donors Back

It’s A Good Time To Get Your Donors Back

Jonathan Steck Data & Analytics, Digital, Direct Mail, Donor Focus Newsletter Leave a Comment

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.

Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.