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Analytics

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.

Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether. Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
19 Mar 2018

It’s A Good Time To Get Your Donors Back

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you…

Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
02 Feb 2018

Acquiring Donors in Multiple Ways

Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel,…