fbpx

Digital Campaign

Proven strategies and techniques for increasing your fundraising results using the digital channels including email, social media, and advertising for donor acquisition.

There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
13 Aug 2018

Three Ways to Improve Your Fundraising Letters

There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and…

Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
13 Jul 2018

It’s Like Velcro . . .Multi-Channel Strategies and Why They Matter

Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to…

An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming financial donors is a fundraising dead-end. That’s why Amy Sewell, our Director of Digital Solutions, goes to work BEYOND engagement and gets to the heart of conversion.
An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming financial donors is a fundraising dead-end. That’s why Amy Sewell, our Director of Digital Solutions, goes to work BEYOND engagement and gets to the heart of conversion.
13 Jul 2018

Going Beyond Digital Engagement

An excellent pool of passionate supporters who don’t sign up for email communications, don’t sign advocacy pledges, and aren’t becoming…

Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and affordable testing is your organization’s best friend. It can improve how you tell your stories and connect with donors—and can grow fundraising results exponentially.
Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and affordable testing is your organization’s best friend. It can improve how you tell your stories and connect with donors—and can grow fundraising results exponentially.
30 May 2018

Don’t Guess—Find Out What Works

Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and…

We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
19 Mar 2018

Summer Slump? Try an Integrated Campaign!

We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult…

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.

Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether. Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
19 Mar 2018

It’s A Good Time To Get Your Donors Back

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you…

Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
02 Feb 2018

Acquiring Donors in Multiple Ways

Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel,…