Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
The Number 1 Reason Why Your Communications End Up in the Trash
For years, I’ve heard people (even those in the direct response business) say that they open their mail over the trash can so they can rid themselves of the dreaded junk mail. And in the digital world it’s even easier to be ignored.
The Power in Creating Connections
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
Weighing in at 600% Direct Mail is Still the Heavyweight Champion
Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response…
Saying “thank you” to donors is necessary (and profitable!)
There’s a great Wallace Shawn (Vizzini) line from the classic movie, The Princess Bride, that comes to mind when I hear the annual poll results…
The Gift of Testing – From Gut Instinct to Proven Response
It’s the word that can strike fear into the heart of every schoolchild, but in the language of fundraising, testing is a gift. It’s a gift of…
Ministry Fundraising Outlook 2016: Data is King, Online Normalizes and Strategy is Simplified
With the coming year of political fundraising, unrest throughout the world, and an aging donor base — ministry fundraisers are going to be…
Building an Integrated, Multichannel Campaign
To the average person standing in line next to you at the grocery store, the title of this article could be quite confusing. Just look at the…