It can feel like a Holy Grail of sorts, but it’s no legend. A successful monthly donor program is within the grasp of any nonprofit, as long as it is set up properly to avoid several common pitfalls.
How do I respond to a donor who says we mail them too much?
None of us enjoy receiving a negative call from a donor. But there are steps you can take that can prevent you from losing much-needed income.
How to Maximize Your Annual Tax Statement Mailing
Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
Learning Lessons From This Year—How analyzing your data can bring better results in 2019
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
Looking Ahead: Essential Components for Your Digital Donor Welcome Series—Strengthening the connection before you are forgotten
As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.
Do You Have the Right Strategies for the Season Ahead?
In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year
Using Gratitude to Boost Donor Retention
There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates…
The Top 3 Tactics for a Successful Year-End
Did you know that many organizations, maybe just like yours, raise a staggering 25% of their annual budget in the month of December alone?
Why the Little Things Often Make the BIGGEST Difference
It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.
Should we focus on getting younger donors?
Wiley, our active donors range in age from 50-65 years of age, yet I’m concerned we’re missing out on attracting new donors. Should we change what we’re doing and focus on getting younger donors?