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Donor Focus August 2022

Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication

“So, how much money are you going to raise this year, Doug?”

Inside the Issue: Your Annual Plan is a Roadmap

“So, how much money are you going to raise this year, Doug?”

Doug Shaw

Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication

A good annual plan is a very detailed roadmap that can get you where you need to go, but there might be detours along the way!

Your Annual Plan is Your Roadmap

A good annual plan is a very detailed roadmap that can get you where you need to go, but there…

Keith Cleghorn

Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication

A successful annual plan starts with data. That’s because data can tell you almost anything about your donors and their giving behaviors

To Look Forward, You Must Look Back

A successful annual plan starts with data. That’s because data can tell you almost anything about your donors and their…

Doug Shaw

Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication

Q. How do we know how much of last year’s annual plan should stay the same and how much testing or new initiatives should be added in?

Ask a Direct Response Pro

Q. How do we know how much of last year’s annual plan should stay the same and how much testing…

Mark Mangin

Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication

Keep your team on track all year, across all channels.

The Communications Calendar

Keep your team on track all year, across all channels.

Jason Wood