Amy Sewell - Douglas Shaw & Associates

Direct Response Fundraising, Donor Focus 2023 June, Donor Focused Communication

Existing in the online space for a nonprofit can sometimes feel like you’re attempting to walk across a river using pool floaties as steppingstones.

30 May 2023

The Never-Ending Race to Innovate

Existing in the online space for a nonprofit can sometimes feel like you’re attempting to walk across a river using…

Amy Sewell

Direct Response Fundraising, Donor Focus 2023 February, Donor Focus December 2022, Donor Focused Communication

As a seasoned fundraiser yourself, I’m sure you know that your donors give because they are aligned with your shared mission.

07 Feb 2023

Fundraising In Challenging Times: Tips For Success

As a seasoned fundraiser yourself, I’m sure you know that your donors give because they are aligned with your shared…

Amy Sewell

Direct Response Fundraising, Donor Focus October 2022, Donor Focused Communication

LAY THE GROUNDWORK

1. Identify your goal. How much money do you need to raise by December 31?

2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year. — LAY THE GROUNDWORK 1. Identify your goal. How much money do you need to raise by December 31? 2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.

07 Nov 2022

14 Tips for Successful Year-End Fundraising

LAY THE GROUNDWORK 1. Identify your goal. How much money do you need to raise by December 31? 2. Set…

Amy Sewell

Direct Response Fundraising, Donor Focused Communication

At the end of a crazy year—amid the big fundraising season—the last thing you probably want to hear about are major changes.

08 Nov 2021

What To Do When Your Cookie Crumbles

At the end of a crazy year—amid the big fundraising season—the last thing you probably want to hear about are…

Amy Sewell

Direct Response Fundraising, Donor Focused Communication

Wow—what a year for online revenue! The past 12 months have seen most organizations receiving between 21%* and 32%** year-over-year revenue growth online.

20 Sep 2021

In this Year of Growth: Prepare for December

Wow—what a year for online revenue! The past 12 months have seen most organizations receiving between 21%* and 32%** year-over-year…

Amy Sewell

Direct Response Fundraising, Donor Focused Communication

In a recent meeting with a nonprofit we serve, a question came up: Should we be accepting cryptocurrencies on our website?

16 Jul 2021

What’s Next: Cryptocurrency and Nonprofits

In a recent meeting with a nonprofit we serve, a question came up: Should we be accepting cryptocurrencies on our…

Amy Sewell

Direct Response Fundraising, Donor Focused Communication

The difference between a message that is read and one put directly in the trash is simple . . .

04 May 2021

Getting Your Message Opened

The difference between a message that is read and one put directly in the trash is simple . . .

Amy Sewell

Direct Response Fundraising, Donor Focused Communication

For most organizations, the month of December brings in about 30-40% of their annual online giving. It probably doesn’t surprise you to hear that the last week of the year. . .

04 Nov 2020

Three Ways to Increase Year-End Online Giving

For most organizations, the month of December brings in about 30-40% of their annual online giving. It probably doesn’t surprise…

Amy Sewell

Direct Response Fundraising, Donor Focused Communication

The end of the year is the most critical fundraising season—particularly when you’re talking about online fundraising. And, believe it or not. . .

03 Oct 2020

Raising More When It Matters Most

The end of the year is the most critical fundraising season—particularly when you’re talking about online fundraising. And, believe it…

Amy Sewell

Direct Response Fundraising, Donor Focused Communication

“Should my organization participate in GivingTuesday?” It’s a question I hear all the time. When you’re talking to strategists on this topic. . .

02 Oct 2020

The Great GivingTuesday Debate

“Should my organization participate in GivingTuesday?” It’s a question I hear all the time. When you’re talking to strategists on…

Amy Sewell