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Major Donor Cultivation

Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what should you do to keep them from cutting back during the very critical summer months?

The answer is to give them special treatment now, so they feel really appreciated and that they are a critical part of your ministry. Even though mid-major donors can be classified differently from organization to organization, they should all be treated in the same way. Your extra effort will keep your ministry “top of mind” as you move into the summer months and encourage them to continue giving.
Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what should you do to keep them from cutting back during the very critical summer months? The answer is to give them special treatment now, so they feel really appreciated and that they are a critical part of your ministry. Even though mid-major donors can be classified differently from organization to organization, they should all be treated in the same way. Your extra effort will keep your ministry “top of mind” as you move into the summer months and encourage them to continue giving.
19 Mar 2018

Keep Your Major Donor Relationships Sizzling

Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what…