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Donor Cultivation

Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
10 Apr 2019

The Importance of Multi-Generational Fundraising

Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby…

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether.

Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you altogether. Sally is what you call a lapsed donor, and the potentially quieter summer months ahead of us might be a good time to start figuring out how to get those lapsed donors back. Generally speaking, lapsed donors haven’t made a financial gift of any kind in more than 12 months.
19 Mar 2018

It’s A Good Time To Get Your Donors Back

If it’s been a while since Sally A. Sample sent you a financial gift, don’t assume she’s forgotten about you…

Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
31 Jan 2018

All New Donors Aren’t Created Equal

Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a…

If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do?
If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do? If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
31 Jan 2018

It’s Not a Relationship Without a Second Gift

If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added…