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Multi-Channel Fundraising

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
10 Apr 2019

How to Reach Donors from Every Generation!

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles,…

Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
10 Apr 2019

The Importance of Multi-Generational Fundraising

Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby…

We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
19 Mar 2018

Summer Slump? Try an Integrated Campaign!

We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult…

There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks you are, the impact a ministry can have on their brand through consistent, multi-channel communication strategies is often overlooked.
There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks you are, the impact a ministry can have on their brand through consistent, multi-channel communication strategies is often overlooked.
11 Aug 2017

Consistency is Key (Especially at this Time of Year)

There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks…