When I first met her, she was sitting in the office of the CEO. The ministry headquarters was housed in an old apartment building. Not much to look at, the apartments had been converted into offices
You can’t get any more grassroots in your fundraising style than peer-to-peer fundraising! And this method of fundraising is bringing great success. CARE Australia, one of our partner organizations…
When emergency strikes, you need funds raised . . . and FAST! But, most channels have a natural time delay due to printing, mailing, or producing media. In the digital world, though, you can eliminate that lag time and literally start to mobilize donors right away.
Confession time: Some days, usually after hours of spreadsheets and PowerPoint, I wonder whether my days would be better spent working for a ministry. After all, they’re the ones doing the real work.
Seasoned fundraising professionals are not as easily impressed as they were when they first began their journey on the path of philanthropic encouragement. What used to please them, like acquiring a lot of new donors, now leaves them asking the question, “Did we acquire the right kind of new donors?”
The good news is there is a way to cut through all the noise and involve donors and prospective donors in the ministry you serve.
During my tenure in the great halls of philanthropy, I’ve encountered many other situations that were quite disarming and disappointing. In each case the Chief Development Officer stood at the center of the dysfunction.
Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.