This rule is one that I actually enjoy. Anybody who really knows me wouldn’t be surprised by this at all. I’m always in a hurry! If I could, I’d have everything done yesterday!
Outbound telemarketing must be considered as a key part of your strategy. Yes, some say it no longer works, but that’s not true. Properly executed, telemarketing not only generates significant net revenue…
Whether or not you realize it, your online donation forms are full of “friction”—and it’s costing your organization money.
There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks you are, the impact a ministry can have on their brand through consistent, multi-channel communication strategies is often overlooked.
The planning that goes into your year-end fundraising is among the most critical of the entire year. And the good news is, right now, there’s still time to make an impact!
You are feverishly planning for Thanksgiving and Christmas fundraising campaigns, but neither of those holidays come close to the most important fundraising day of the year.
When I first met her, she was sitting in the office of the CEO. The ministry headquarters was housed in an old apartment building. Not much to look at, the apartments had been converted into offices
You can’t get any more grassroots in your fundraising style than peer-to-peer fundraising! And this method of fundraising is bringing great success. CARE Australia, one of our partner organizations…
When emergency strikes, you need funds raised . . . and FAST! But, most channels have a natural time delay due to printing, mailing, or producing media. In the digital world, though, you can eliminate that lag time and literally start to mobilize donors right away.
Confession time: Some days, usually after hours of spreadsheets and PowerPoint, I wonder whether my days would be better spent working for a ministry. After all, they’re the ones doing the real work.