There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
How to prepare for year-end NOW, so you can make 2018 your best fundraising year-end ever!
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
It’s not just the weather that’s hot: fundraisers like you and me are in the midst of sweating the details of finalizing our fall fundraising plans. That’s why there’s no better time to look at insights to make your holiday season efforts more joyful and successful!
learn practical lessons on how to use the unique style of fundraising writing and design to increase response and raise more money for your cause
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
Direct response strategies are often structured around moments in time: holidays, emergencies, infrastructure needs, or when you pay your bills. As soon as our donors break the seal on that carrier envelope, it’s just a matter of time until the appeal is out of mind. But your newsletter shouldn’t be that way.
Whether you are looking to improve results on your direct response program or turn a downward spiral around, effective and affordable testing is your organization’s best friend. It can improve how you tell your stories and connect with donors—and can grow fundraising results exponentially.