RULE 51: Small donors can cost you money

Douglas Shaw & Associates Fundraising Leave a Comment

Seasoned fundraising professionals are not as easily impressed as they were when they first began their journey on the path of philanthropic encouragement. What used to please them, like acquiring a lot of new donors, now leaves them asking the question, “Did we acquire the right kind of new donors?”

The Hunt for Donor Focused Communication

Douglas Shaw & Associates Fundraising

Donor focused communication begins with understanding with whom you’re communicating and their interests and desires. Instead of meeting donors where they are, these organizations are trying to drive donor and constituent behavior…