Not too long ago, I saw a deeply touching Facebook post about a humanitarian crisis. It featured a heartbreaking story and what a certain organization was doing to help those in need. I immediately clicked the “Donate” button and made a gift. Within minutes I had a receipt in my inbox and then . . .
This issue of Donor Focus is filled with inspired strategies to help you maximize your relationships with all of the new donors you’ve just acquired during the last quarter of 2017.
Join us for a FREE webinar that explains tested techniques on reading your data accurately.
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do?
If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
If you could see your year-end fundraising future, what would it look like? Perhaps a group of very excited, yet slightly exhausted, fundraising staff all slapping high-fives and celebrating the results of a successful year-end campaign.
Just days after Hurricane Harvey ripped through Texas and Louisiana, I was sitting in a session at the DMA Nonprofit Federation convention…
Who should I communicate with? How often should I communicate with them? What gift amount should I ask them for? These are questions we often hear from organizations and they are valid concerns. The answers to these questions are often easier to find than you would expect.
Here’s a great opportunity for you to significantly boost your income before the calendar changes to January 2018. It is relatively inexpensive for the amount of money it raises and ANYBODY can do it.
This rule is one that I actually enjoy. Anybody who really knows me wouldn’t be surprised by this at all. I’m always in a hurry! If I could, I’d have everything done yesterday!