Seasoned fundraising professionals are not as easily impressed as they were when they first began their journey on the path of philanthropic encouragement. What used to please them, like acquiring a lot of new donors, now leaves them asking the question, “Did we acquire the right kind of new donors?”
The good news is there is a way to cut through all the noise and involve donors and prospective donors in the ministry you serve.
During my tenure in the great halls of philanthropy, I’ve encountered many other situations that were quite disarming and disappointing. In each case the Chief Development Officer stood at the center of the dysfunction.
Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.
Donor focused communication begins with understanding with whom you’re communicating and their interests and desires. Instead of meeting donors where they are, these organizations are trying to drive donor and constituent behavior…
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response…
Rarely do our passionate pursuits align with our professional ones. If you happened to have discovered this elusive secret, count yourself among…