It’s Not a Relationship Without a Second Gift

It’s Not a Relationship Without a Second Gift

Jonathan Steck Donor Acquisition, Donor Focus Newsletter, Fundraising Leave a Comment

If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do?
If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.