Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
Learning Lessons From This Year—How analyzing your data can bring better results in 2019
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
Looking Ahead: Essential Components for Your Digital Donor Welcome Series—Strengthening the connection before you are forgotten
As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.
How can I meet higher income expectations for next year?
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
Do You Have the Right Strategies for the Season Ahead?
In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year
Using Gratitude to Boost Donor Retention
There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. Here are three ways that you can influence your donor’s giving patterns and potentially increase retention rates…
The Top 3 Tactics for a Successful Year-End
Did you know that many organizations, maybe just like yours, raise a staggering 25% of their annual budget in the month of December alone?
Why the Little Things Often Make the BIGGEST Difference
It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.
Should we focus on getting younger donors?
Wiley, our active donors range in age from 50-65 years of age, yet I’m concerned we’re missing out on attracting new donors. Should we change what we’re doing and focus on getting younger donors?
You Had Me at Thank You
Taking the time to personally write a thank-you letter is one of the best (and easiest) ways to nurture a long-lasting donor relationship.