Summer Slump? Try an Integrated Campaign!

Summer Slump? Try an Integrated Campaign!

Christa Huff Digital, Direct Mail, Donor Focus Newsletter, Fundraising Leave a Comment

We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.

quality development program

Rule #7: The Only Thing That Matters Is, “Does It Work?”

Doug Shaw Direct Mail, Donor Focus Newsletter, Fundraising Leave a Comment

Building a quality development program can take several years to complete. I’ve found that it doesn’t come overnight and there are few shortcuts, if any. Mostly it’s learning the tricks of the trade, using the right tools, and serving in the apprenticeship of time. It also requires having the ability to see the potential of something that perhaps others can’t see.

Keep Your Major Donor Relationships Sizzling

Keep Your Major Donor Relationships Sizzling

Wiley Stinnett Donor Focus Newsletter, Fundraising Leave a Comment

Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what should you do to keep them from cutting back during the very critical summer months?

The answer is to give them special treatment now, so they feel really appreciated and that they are a critical part of your ministry. Even though mid-major donors can be classified differently from organization to organization, they should all be treated in the same way. Your extra effort will keep your ministry “top of mind” as you move into the summer months and encourage them to continue giving.