RULE 51: Small donors can cost you money
Seasoned fundraising professionals are not as easily impressed as they were when they first began their journey on the path of philanthropic encouragement. What used to please them, like acquiring a lot of new donors, now leaves them asking the question, “Did we acquire the right kind of new donors?”
RULE #48: Talk to your donors, not about yourself
The good news is there is a way to cut through all the noise and involve donors and prospective donors in the ministry you serve.
4 Tips To Better Project Management
I’ve decided to give you my 4 Tips To Better Project Management. It is meant to be a light refreshment to rejuvenate your project management style.
Navigating the Digital Landscape
Your digital channel is an essential tool for turning prospects into new donors, cementing that relationship, and inspiring the all-important next gift. Done well, your organization can turn its digital footprint into a system to support and enable your organization’s long-term growth.
Rule #59: An Ineffective Chief Development Officer Drains the Life Out of Your Ministry
During my tenure in the great halls of philanthropy, I’ve encountered many other situations that were quite disarming and disappointing. In each case the Chief Development Officer stood at the center of the dysfunction.
More Reasons Your Communication Ends Up in the Trash
Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
The Number 1 Reason Why Your Communications End Up in the Trash
For years, I’ve heard people (even those in the direct response business) say that they open their mail over the trash can so they can rid themselves of the dreaded junk mail. And in the digital world it’s even easier to be ignored.
To Grow Or Not To Grow
Want to increase your organization's revenue? Start two years ago. That's how long it takes to realize the benefits of donor acquisition.
A Dig Into the Details
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
Your Potential Donors ARE Online
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.