RULE #39: Speed counts!
This rule is one that I actually enjoy. Anybody who really knows me wouldn’t be surprised by this at all. I’m always in a hurry! If I could, I’d have everything done yesterday!
Pick Up the Phone: Year-End Fundraising Strategy that Just Works
Outbound telemarketing must be considered as a key part of your strategy. Yes, some say it no longer works, but that’s not true. Properly executed, telemarketing not only generates significant net revenue...
The Optimization Effect
Whether or not you realize it, your online donation forms are full of “friction”—and it’s costing your organization money.
Consistency is Key (Especially at this Time of Year)
There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks you are, the impact a ministry can have on their brand through consistent, multi-channel communication strategies is often overlooked.
There's Still Time to Make an Impact!
The planning that goes into your year-end fundraising is among the most critical of the entire year. And the good news is, right now, there’s still time to make an impact!
One Day to Rule them All
You are feverishly planning for Thanksgiving and Christmas fundraising campaigns, but neither of those holidays come close to the most important fundraising day of the year.
Inside the Issue: There's Still Time
There is still time to positively impact your donated income by the stroke of midnight on December 31!
Announcing: Two New Senior Vice Presidents
It’s our great pleasure to announce two new SVP’s leading our client services team: Keith Cleghorn and Christa Huff!
Donor Acquisition: The Cold Call of Fundraising
During acquisition season you’re not talking to your donors, you’re talking to people who know little to nothing about you. Within the few seconds you have their attention...
It’s time to acquire better donors
There can be a false sense of security on the part of many ministries about the growth of their donor file.