Leadership Team


Douglas K. Shaw

41 years experience

Doug provides vision, leadership, and strategic thinking to an exceptionally talented group of professionals committed to being a part of what is right with the world through Douglas Shaw & Associates and the nonprofit organizations they’re privileged to serve.

He has been involved in raising hundreds of millions of dollars for more than 300 nonprofit organizations and ministries. During this time he has had the honor to create and conduct special events with entertainment and political celebrities such as George and Barbara Bush, James and Susan Baker, Franklin Graham, former Chaplain of the Senate Lloyd Ogilvie, Pat Boone, Art Linkletter, and former U.S. Congressman J.C. Watt. He has produced radio and television commercials with President Ronald Reagan.

He serves on the Board of Trustees of the National Religious Broadcasters and is a graduate of both Simpson University  (B.A. in History) and Fuller Seminary (M.A. in Theology).

Doug enjoys boating, flyfishing and writing.  He is the author of three books, The Rules of Fundraising, More Rules of Fundraising and The Six Essentials of Rapidly Growing Nonprofits.


Keith Cleghorn

Senior Vice President, Client Services
18 years experience

Keith is a deliberate and analytical thinker who has the ability to see patterns where others may only see complexity. Strong in active listening, insightful analysis, and building tactical plans for implementation, Keith had led organizations to unprecedented growth in high- value donors and record level revenue.

At Douglas Shaw & Associates, he serves as a senior strategist and data analyst, partnering with organizations to first understand their challenges, and then identify and implement unique solutions. Applying the best of direct response art and science, Keith combines tried and true proven methods with innovative, out-of-the-box thinking for breakthrough results.

Keith loves to travel with his family, collecting stories of adventure and near disaster from all parts of the United States. The company’s favorite road warrior, Keith looks forward to returning to work so he can recuperate from his time off.


Shelley Cochrane, CFRE

Vice President, Strategic Partnerships
39 years experience

Shelley served 30 years with TEAM first as a faith-supported missionary and then as Senior Vice President over development, communications, recruitment, new missionary onboarding, and church partnerships for North America. She built the development program from the ground up including direct response, major gifts, planned giving, foundation relations, and gift processing.

Experienced in strategy and innovation proven to grow organizational revenue, Shelley consulted with nonprofit executives in social services, community outreach, transitional housing, at-risk youth, international mission agencies, higher education, Pre-K through 12 private schools, healthcare foundations, and environmental care. Shelley developed a Development Strategy and Planning curriculum for Christian Leadership Alliance and Azuza Pacific University College which she continues to teach online.

With a heart to see organizations grow, Shelley assesses existing fundraising programs to identify gaps and recommend solutions, creating new partnerships to be served by Douglas Shaw & Associates.

Shelley is a graduate of Trinity International University with a degree in Organizational Communication.


Julianne Fontana

Director of Production Services
13 years experience

Julianne is a skilled project manager with a sharp eye for detail. Trained in interactive marketing, she understands the priorities driven by big picture strategy and sees patterns in how a myriad of details fit together.

As the head of production services, Julianne oversees dozens of projects that are in process at any given moment, ensuring effective and efficient execution no matter where the projects are in the production cycle from inception to completion.

If multi-tasking were an Olympic sport, Julianne would hold the record for the most gold medals. Though her role with clients is largely behind the scenes, they benefit from her track record of reliable and error-free coordination of projects from start to finish, on time, and on budget.


Christa Huff

Senior Vice President, Client Services
22 years experience

Christa is passionate about helping organizations grow and fulfill their mission. Her background in business growth and development as well as marketing, communications, and fundraising has made her an integral part of our team.

Her ability to listen to clients and create sound strategies that drive the successful development of fully integrated, multi-channel plans designed specifically to meet each organization’s short- and long-term goals, has helped raise hundreds of millions of dollars. Her success in helping a wide variety of organizations reach and exceed their goals (in some cases even doubling the organizations size) has made her a sought after fundraising partner with nonprofit leaders in the US and internationally.

Christa enjoys leading our Client Services teams as they partner closely with organizations to identify ways to strengthen ministry in an ever-changing environment. Christa delivers sound strategy and effective end-products to the organizations Douglas Shaw & Associates serves.


Mark Mangin

Vice President of Data and Analytics
12 years experience

Mark Mangin’s heart for ministry was nurtured in the Philippines where he grew up the youngest child of church planting missionaries. In the twelve years that Mark has been at Douglas Shaw & Associates, he has lead both the Production and Data Services departments, utilizing his skills for problem-solving and critical thinking to deliver excellent fundraising outcomes for a variety of causes, such as International Aid Organizations, Bible Translators, and Rescue Missions.

He has spearheaded the implementation of new segmentation techniques and devised new methods of results analysis, which have led directly to acquiring hundreds of thousands of new donors for the organizations he serves.


Amy Sewell

Vice President of Digital Solutions
22 years experience

Amy Sewell has been working in the digital space for 22 years, and drives the strategy behind all the digital projects completed at Douglas Shaw & Associates. She has been recruited around the globe to consult on a variety of topics including website development, email marketing, social media, digital donor acquisition, SMS, SEO, and SEM. Amy has led the digital programs for organizations generating over $14 million dollars online annually, including the strategy and implementation of individual online campaigns that have generated over $500,000.

She is certified on multiple content management systems, and has developed marketing automation and email marketing campaigns across a variety of platforms. Amy partners with the organizations she serves to overcome any technological hurdles; ensuring the provided solutions can be implemented, and the organization can grow and monetize the digital channel.

Amy has run social media programs reaching over 2 million followers on a regular basis, creating solutions on these networks that expand reach and create personal connections with supporters. Amy is driven by results and goes beyond engagement, utilizing social media to inspire donors and drive revenue. Her digital donor acquisition techniques, using social channels and digital advertising, have enabled the organizations served by Douglas Shaw & Associates to acquire new donors online with an ROI of $3.47. Amy is a graduate of Lipscomb University in Nashville, Tennessee.


Graham Shaw

Chief Operations Officer
19 years experience

Graham Shaw is a key member of both the executive and leadership teams. He is a highly relational problem solver who leads a team that collaborates within Douglas Shaw & Associates to ensure all strategic communications become a reality.

Graham provides cost savings to our clients through his excellent negotiation skills, and he spearheads the use of state-of-the-art tools to manage millions of pieces sent out on-time and on-budget, while managing multiple internal and external partners.

His knowledge of our clients, blended with the expertise in testing and developing innovative communications, has increased client revenue and donor engagement exponentially. Graham’s leadership contributes to the positive culture and proven effectiveness of Douglas Shaw & Associates.


Wiley Stinnett

Executive Creative Director and Senior Vice President, Strategy and Insights
34 years experience

Wiley’s 34 years of highly successful direct response fundraising experience provides the clients of Douglas Shaw and Associates with a wealth of proven strategic insights and ideas based on real-world experience with dozens of ministries. Now in his 11th year with Douglas Shaw & Associates, Wiley previously served as Director of Marketing with RBC Ministries, growing the ministry from $26 million to $42 million. He has also served as Director of Marketing with Coral Ridge Ministries with Dr. D. James Kennedy, growing givers by 200,000 donors.

Wiley continues to utilize direct mail, web, digital, radio, television, and events in maximizing the income and growth of all Douglas Shaw & Associates clients.


Chuck Wolf

Chief Financial Officer
30 years experience

Chuck Wolf is a graduate of Northern Illinois University with a major in Accounting. He is a Certified Public Accountant (CPA) registered and licensed in the State of Illinois.

Chuck brings 30+ years of extensive experience in establishing effective and efficient administrative processes, systems, and financial controls within the marketing service sector. As C.F.O., Chuck takes a collaborative service-driven approach in serving organizational needs by delivering financial analysis, operational efficiencies, and resources necessary to achieve sustainable success and outcomes.

Outside the world of Douglas Shaw & Associates, Chuck is passionately involved in community service and sits on the boards of municipal and not for profit organizations.