Hiding in Plain Sight
What if meaningful fundraising growth didn’t require a major new campaign, a complete website overhaul, or a dramatic change in strategy?
What if some of your biggest opportunities were actually found in the smallest changes?
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What Guardians of the Galaxy Can Teach Us About Donor Acquisition
I’ve recently been watching a lot of Marvel movies—one of my daughters has become a big fan. Sharing these stories with her has been a lot of fun, and during a recent rewatch of Guardians of the Galaxy, one scene struck me as an unexpected fundraising lesson.
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5 Digital Fundraising Fixes Faith-Based Nonprofits Should Revisit Now
Faith-based nonprofits experienced remarkable growth in online fundraising for years—much of that momentum accelerated during the COVID-19 pandemic, a time when digital engagement became a necessity rather than an option.
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AI Summaries Are Changing Search. What Should Nonprofits Do Next?
Digital channels are notorious for changing quickly—and right now there’s a huge change hitting Google advertising. In more searches, users are now seeing AI-powered summaries before they reach traditional search results, and, in some cases, before they engage with paid ads.
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Why Your Donation Page Technology Matters More Than You Think
When a potential donor is about to click “Give Now,” they’re not just making a financial decision—they’re making a trust decision. In that moment, your donation page becomes the most important touchpoint your organization has.
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FINDING YOUR PACE: Identifying the Right Donor Acquisition Balance for Growth
I wouldn’t call myself a ‘runner.’ To me, runners are people who thrive on running—who find it exhilarating and energizing. I do run—because it’s good for me and I want to stay healthy—but I’m more of a “need a pep talk to make it up this hill” kind of runner.
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8 STRATEGIES FOR FUNDRAISING IN AN ELECTION YEAR
As we look at the year ahead, one of the questions that gets asked over and over is “How will the upcoming election affect my fundraising?’
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The Resilience of Fundraising Amid Chaos
In a world that often feels chaotic and uncertain, it is natural to hesitate and question your fundraising strategy.
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Understanding Fundraising Trends: Navigating the Ups and Downs
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
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A REWARDING PARTNERSHIP
A long-term, mutually beneficial relationship with our clients is a value of Douglas Shaw & Associates. One of the most exciting aspects of serving Scott Mission, an organization in the Greater Toronto Area we have partnered with for over 12 years, is working together to strategize the best ways to communicate with their various donor audiences.
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