I’ve recently been watching a lot of Marvel movies—one of my daughters has become a big fan. Sharing these stories with her has been a lot of fun, and during a recent rewatch of Guardians of the Galaxy, one scene struck me as an unexpected fundraising lesson.
Faith-based nonprofits experienced remarkable growth in online fundraising for years—much of that momentum accelerated during the COVID-19 pandemic, a time when digital engagement became a necessity rather than an option.
Digital channels are notorious for changing quickly—and right now there’s a huge change hitting Google advertising. In more searches, users are now seeing AI-powered summaries before they reach traditional search results, and, in some cases, before they engage with paid ads.
When a potential donor is about to click “Give Now,” they’re not just making a financial decision—they’re making a trust decision. In that moment, your donation page becomes the most important touchpoint your organization has.
I wouldn’t call myself a ‘runner.’ To me, runners are people who thrive on running—who find it exhilarating and energizing. I do run—because it’s good for me and I want to stay healthy—but I’m more of a “need a pep talk to make it up this hill” kind of runner.
As we look at the year ahead, one of the questions that gets asked over and over is “How will the upcoming election affect my fundraising?’
In a world that often feels chaotic and uncertain, it is natural to hesitate and question your fundraising strategy.
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
A long-term, mutually beneficial relationship with our clients is a value of Douglas Shaw & Associates. One of the most exciting aspects of serving Scott Mission, an organization in the Greater Toronto Area we have partnered with for over 12 years, is working together to strategize the best ways to communicate with their various donor audiences.
Excitement, dread, caution . . . the word “innovation” might bring you a myriad of feelings!
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