Douglas Shaw & Associates Resource Library
These webinars are all free for you to watch at your convenience. There’s valuable information in each one, and they make for great direct response fundraising resources. We hope you find them useful for your organization. Please feel free to contact us with any questions you have regarding the content in these videos or to request a webinar topic.
How to Make Your Fundraising Messaging Irresistible
Year over year, data reveals that people want to give to worthy causes—even in seasons of crisis, disaster, and recession! So when change—the unexpected—comes, will your organization be positioned to effectively communicate with current and prospective donors who are ready to give?
Preparing for The Unexpected
Year over year, data reveals that people want to give to worthy causes—even in seasons of crisis, disaster, and recession! So when change—the unexpected—comes, will your organization be positioned to effectively communicate with current and prospective donors who are ready to give?
Fundraising to Make the Greatest Impact
Recent years have seen many changes in the world of digital advertising for nonprofits. Between iOS privacy changes, Facebook audience targeting limitations, and the third-party cookie going away in 2024 - it can be enough to send your mind spinning.
What to Do When Your Cookie Crumbles?
Recent years have seen many changes in the world of digital advertising for nonprofits. Between iOS privacy changes, Facebook audience targeting limitations, and the third-party cookie going away in 2024 - it can be enough to send your mind spinning.
Donor Acquisition in the New Year
Your organization may have benefited from a strong outpouring of new donor support over the past couple of years, but even if you haven’t, now is not the time to cut back on your donor acquisition program!
What Is Your Data Telling You
Understanding how your data works and what the numbers are telling you is critical to a successful direct response campaign. In this webinar, you will learn the benefits of measuring your donor file and understanding what your data is saying.
Getting Great Results from Your Creative
Your direct response creative has the potential to improve your results and better engage your donors—if it’s done right. This webinar teaches practical lessons on how to use the unique style of fundraising writing and design to increase response and raise more money for your cause.
Put Gratitude Back Into Your Fundraising
There is a science behind why donors give to charities and nonprofits, and it’s a behavior that can be directly influenced by what we, as fundraisers, communicate. This webinar discusses three ways that you can influence your donors’ giving patterns and potentially increase retention rates.
Finish Your Fundraising Year Strong!
Many organizations are missing out on what is the biggest gift-giving time of year.
But all is not lost. With the right strategies in place, you can finish this calendar year strong!
Raising the Bar on Your Multichannel Fundraising
Do you ever wonder if direct mail is on the way out? Are you struggling to keep up with what’s new in digital and social media? This webinar will provide answers to relieve the pressure of building multi-channel fundraising strategies with limited resources.
Understanding Generational Giving at Your Nonprofit
This webinar examines the giving habits and unique characteristics of Boomers, Generation Xers, and Millennials and how your organization can be better equipped to reach them.
Emerging Trends in Digital, Data, and Direct Mail
This webinar will look into the future of fundraising by reviewing emerging trends across all channels of fundraising communications—along with how to avoid potential pitfalls to maximize your messaging!
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