It’s June already! Good grief! The year’s almost half over!!! For fundraisers you know what this means? It’s time to get ready for your all-important Fall Campaign. I’m sure you know that many, if not most nonprofit organizations receive 50-60% of their annual income during Q4.
Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
Not too long ago, I saw a deeply touching Facebook post about a humanitarian crisis. It featured a heartbreaking story and what a certain organization was doing to help those in need. I immediately clicked the “Donate” button and made a gift. Within minutes I had a receipt in my inbox and then . . .
This issue of Donor Focus is filled with inspired strategies to help you maximize your relationships with all of the new donors you’ve just acquired during the last quarter of 2017.
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do?
If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
There’s never been a better time to connect with your future donors in the digital channels. Discover how organizations like yours are harnessing the power of digital advertising to maximize their donor acquisition—even on a tight budget.
During acquisition season you’re not talking to your donors, you’re talking to people who know little to nothing about you. Within the few seconds you have their attention…
There can be a false sense of security on the part of many ministries about the growth of their donor file.
When it comes to acquisition it’s not about us—it’s about what the donor responds to. Learn more in today’s installment to our donor acquisition video series from Doug Shaw.