Every year, we bring back some good old-fashioned competition in the form of an annual walking challenge. It’s simple: the person with the most miles at the end of 8 weeks takes home the prize. Thirty of us logged miles, with Dr. Jim—our staff data scientist—helping us track everything. We grab our Smart Watch, Fitbit, Fitness app, Strava, step counter . . . whatever works . . . and we start pounding the pavement!
The stories that raise the most money often start in the hardest places. If you work in direct response fundraising, you know this already.
In the world of fundraising and charitable giving, it’s easy to feel overwhelmed by the current challenges.
Donors are motivated by a desire to make a meaningful impact on causes that resonate with their values and beliefs.
Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”
This year’s buzzword: Uncertainty. A year filled with twists and turns . . . and if we are guaranteed one thing next year, it’s probably more curveballs.
LAY THE GROUNDWORK
1. Identify your goal. How much money do you need to raise by December 31?
2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.
There is a good chance the job description for any data team member role includes words like “diligent, conscientious, and eye for detail” . . .
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