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Robert Johnson

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Direct Response Fundraising, Donor Focus April 2024, Donor Focused Communication

Donors are motivated by a desire to make a meaningful impact on causes that resonate with their values and beliefs.

A GUIDE TO CREATING A FUNDABLE OFFER

Donors are motivated by a desire to make a meaningful impact on causes that resonate with their values and beliefs.

Robert Johnson

Direct Response Fundraising, Donor Focus December 2023, Donor Focused Communication

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we talk to is experiencing lower results this year, and they want to know “Why is giving down?”

Rebuilding Meaningful Relationships

Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

Robert Johnson

Direct Response Fundraising, Donor Focus 2023 February, Donor Focus December 2022, Donor Focused Communication

This year’s buzzword: Uncertainty. A year filled with twists and turns . . . and if we are guaranteed one thing next year, it’s probably more curveballs.

Evaluate and Strengthen Your Fundraising Offer

This year’s buzzword: Uncertainty. A year filled with twists and turns . . . and if we are guaranteed one…

Robert Johnson

Direct Response Fundraising, Donor Focus October 2022, Donor Focused Communication

LAY THE GROUNDWORK

1. Identify your goal. How much money do you need to raise by December 31?

2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year. — LAY THE GROUNDWORK 1. Identify your goal. How much money do you need to raise by December 31? 2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.

14 Tips for Successful Year-End Fundraising

LAY THE GROUNDWORK 1. Identify your goal. How much money do you need to raise by December 31? 2. Set…

Robert Johnson

Direct Response Fundraising, Donor Focused Communication

There is a good chance the job description for any data team member role includes words like “diligent, conscientious, and eye for detail” . . .

Inspire Your Data Team—Accomplish More Together!

There is a good chance the job description for any data team member role includes words like “diligent, conscientious, and…

Robert Johnson