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Donor Focused Communication

Direct Response Fundraising, Donor Focused Communication
If you listed the top five ways your organization could start the year off strong, what would make the cut? Perhaps it’s staying ahead of the latest trends, having a solid strategic plan, or effectively utilizing data and analysis. But there’s one thing even more important than all of the above—your donors.
If you listed the top five ways your organization could start the year off strong, what would make the cut? Perhaps it’s staying ahead of the latest trends, having a solid strategic plan, or effectively utilizing data and analysis. But there’s one thing even more important than all of the above—your donors.
10 Dec 2019

Top 5 Ways to Start Your Fundraising Year Off GREAT

If you listed the top five ways your organization could start the year off strong, what would make the cut?…
Direct Response Fundraising, Donor Focused Communication
Most of us know the phrase, “Winter is coming.” I had heard it used in just about every context in which I found myself and had developed my own theories about what it might mean. Not having yet become a total convert to watching Game of Thrones (GOT), the full impact of this foreboding reminder was more than a bit wasted on me.
Most of us know the phrase, “Winter is coming.” I had heard it used in just about every context in which I found myself and had developed my own theories about what it might mean. Not having yet become a total convert to watching Game of Thrones (GOT), the full impact of this foreboding reminder was more than a bit wasted on me.
10 Dec 2019

Help your organization achieve: RESULTS!

Most of us know the phrase, “Winter is coming.” I had heard it used in just about every context in…
Direct Response Fundraising, Donor Focused Communication
Foundations matter. And the best time to fix a faulty foundation is before you start building on it. When it comes to building a monthly donor program (aka a sustainer program), this is especially important because all your assumptions will get cemented into the foundation of its structure.
Foundations matter. And the best time to fix a faulty foundation is before you start building on it. When it comes to building a monthly donor program (aka a sustainer program), this is especially important because all your assumptions will get cemented into the foundation of its structure.
10 Dec 2019

Keys to Building a Monthly Donor Program

Foundations matter. And the best time to fix a faulty foundation is before you start building on it. When it…
Direct Response Fundraising, Donor Focused Communication
Just before Thanksgiving, 25 years ago, my family’s dining room table became more than a place for a holiday meal. It provided the platform for millions of meals, as my father started Douglas Shaw & Associates right then and there, going on to serve alongside dozens of compassionate organizations and ministries worldwide.
Just before Thanksgiving, 25 years ago, my family’s dining room table became more than a place for a holiday meal. It provided the platform for millions of meals, as my father started Douglas Shaw & Associates right then and there, going on to serve alongside dozens of compassionate organizations and ministries worldwide.
25 Nov 2019

We are Thankful

Just before Thanksgiving, 25 years ago, my family’s dining room table became more than a place for a holiday meal.…
Direct Response Fundraising, Donor Focused Communication
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
19 Nov 2019

Before you send out that RFP

Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making…
Digital, Donor Focused Communication, Fundraising, Latest News
Organizations have a lot of digital networks and tools available to them. That’s useful, because your subscribers and followers want to feel personally connected to your mission. But as new networks seem to pop up all the time...
Organizations have a lot of digital networks and tools available to them. That’s useful, because your subscribers and followers want to feel personally connected to your mission. But as new networks seem to pop up all the time...
13 Nov 2019

Emerging Trends for Digital Fundraising Growth

Organizations have a lot of digital networks and tools available to them. That’s useful, because your subscribers and followers want…
Direct Response Fundraising, Donor Focused Communication
This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down in my dining room and began Douglas Shaw & Associates. I remember well both the excitement and the fear! Excitement, stemming from all of the opportunities...
This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down in my dining room and began Douglas Shaw & Associates. I remember well both the excitement and the fear! Excitement, stemming from all of the opportunities...
08 Oct 2019

Inside this Issue Celebrating 25 Years Of Service

This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down…
Donor Focused Communication, News
Founder and CEO, Doug Shaw, spent years working at agencies whose clients, over time, had one common message for him: start your own company. Little did he realize that hearing those simple yet encouraging words from faithful clients 25 years ago would be the catalyst to Douglas Shaw & Associates.
Founder and CEO, Doug Shaw, spent years working at agencies whose clients, over time, had one common message for him: start your own company. Little did he realize that hearing those simple yet encouraging words from faithful clients 25 years ago would be the catalyst to Douglas Shaw & Associates.
08 Oct 2019

Celebrating 25 Years Of Service What Is Right With The World

Founder and CEO, Doug Shaw, spent years working at agencies whose clients, over time, had one common message for him:…