Mark Mangin - Douglas Shaw & Associates

Direct Response Fundraising, Donor Focus September 2023, Donor Focused Communication

In this article, we’ll explore the captivating realm of AI-powered fundraising efforts—the boundless benefits and intriguing challenges that arise when technology and philanthropy join forces . . . when fundraising meets artificial intelligence.

25 Sep 2023

Fundraising Meets Artificial Intelligence

In this article, we’ll explore the captivating realm of AI-powered fundraising efforts—the boundless benefits and intriguing challenges that arise when…

Mark Mangin

Direct Response Fundraising, Donor Focus 2023 June, Donor Focused Communication

You’ve probably seen advertisements or been offered webinars on the latest in data modeling, using buzzwords like “artificial intelligence” or “machine learning.”

30 May 2023

The Details In The Data

You’ve probably seen advertisements or been offered webinars on the latest in data modeling, using buzzwords like “artificial intelligence” or…

Mark Mangin

Direct Response Fundraising, Donor Focus August 2022, Donor Focused Communication

Q. How do we know how much of last year’s annual plan should stay the same and how much testing or new initiatives should be added in?

08 Sep 2022

Ask a Direct Response Pro

Q. How do we know how much of last year’s annual plan should stay the same and how much testing…

Mark Mangin

Direct Response Fundraising, Donor Focused Communication

We’re coming up on the halfway point of 2021, which means now is the time to perform a mid-year check-in with . . .

04 May 2021

Mid-Year Checkpoint

We’re coming up on the halfway point of 2021, which means now is the time to perform a mid-year check-in…

Mark Mangin

Direct Response Fundraising, Donor Focused Communication

COVID-19 has affected all of us profoundly. It changed the way we serve the public, interact with coworkers, and even the way we fundraise.

19 Jan 2021

Measuring COVID-19 Impacts

COVID-19 has affected all of us profoundly. It changed the way we serve the public, interact with coworkers, and even…

Mark Mangin

Direct Mail, Direct Response Fundraising, Donor Acquisition, Donor Focused Communication, Fundraising

As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.

04 Sep 2019

Are You Ready for the 4th Quarter?

As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best…

Mark Mangin

Donor Focused Communication

Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but I don’t know how to read them!” And he isn’t alone...

08 Dec 2017

Make the Numbers Work for You

Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but…

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