Skip to content
30th Anniversary Logo for DSA30th Anniversary Logo for DSA
  • About
  • Services
  • Resources
  • Contact Us
30th Anniversary Logo for DSA30th Anniversary Logo for DSA

Making the Most of Media Opportunities for Your Ministry

The media loves a good charitable works story during the Christmas season. With cameras and microphones pointed in the direction of many missions and nonprofits, ministry leaders can use media coverage to share a greater message of service that can last well into the new year.

  1. Identify your long-term message. Are you kicking off a larger fundraising effort? Hoping to expand your ministry? Know what message you want to communicate to the audience before the interview begins, and practice several ways to say it.
  2. Have statistics at your fingertips. Media covers charitable organizations at Thanksgiving and Christmas for a reason – but make sure you have the information at hand to show that the need exists year round. Know the costs to serve a meal, provide a bed or offer services to those you serve.
  3. Offer specific ways to help. If your volunteer schedule is jam-packed already, direct the positive energy toward a longer-term goal through online donations, an upcoming project or the support of prayer.
  4. Share stories with an emotional connection. Be able to quickly relate a story that showcases your ministry’s mission with a personal anecdote. Make an emotional connection with the viewers.
  5. Be ready with a “one last thing.” Many reporters will give spokespeople a chance to add one last message at the end of the interview. Know exactly what you want to inspire in your viewers in that 10-second soundbite and give them a call to action. Invite them to visit a website, send a donation or connect via social media.
Post Tags: #Advice from the Experts#Broadcast#Communications & Messaging#How-to Guides

Related articles

Subscribe to Donor Focus
  • Understanding Fundraising Trends: Navigating the Ups and Downs

    Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

    Read more

  • What to Think of Artificial Intelligence and Its Impact on Fundraising . . .

    In trying to summon an image to represent our theme for this issue of Donor Focus, I found myself drawn…

    Read more

  • Fundraising Meets Artificial Intelligence

    In this article, we’ll explore the captivating realm of AI-powered fundraising efforts—the boundless benefits and intriguing challenges that arise when…

    Read more

  • All Blog Posts
    Return to all blog posts

Topics

  • Ask Wiley
  • Coaching
  • Digital
  • Direct Response Fundraising
  • Donor Focused Communication
  • Fundraising
  • Live the Give
  • Partners
  • Rules of Fundraising

Year

  • 2025 (7)
  • 2024 (25)
  • 2023 (28)
  • 2022 (30)
  • 2021 (36)
  • 2020 (33)
  • 2019 (42)
  • 2018 (49)
  • 2017 (44)
  • 2016 (23)
  • 2015 (30)
  • 2014 (6)
  • 2013 (1)

A Fundraising Agency Helping You Be a Part of What Is Right with the World.

1717 Park Street, Suite 300 Naperville, IL, 60563
630.562.1321 | info@douglasshaw.com

Company

  • About
  • Careers
  • Contact Us

Services

  • Custom Strategies
  • Data and Analytics
  • Creative Solutions
  • Multichannel Fundraising
  • Digital Innovation
  • Raise Money
  • Find Donors
  • Grow Impact

Resources

  • Blog Posts
  • Books
  • Webinars
  • The Donor Experience Scorecard
  • Fundraising Tips

Visit Douglas Shaw & Associates on Facebook
Visit Douglas Shaw & Associates on X (formerly Twitter)
Visit Douglas Shaw & Associates on LinkedIn
Visit Douglas Shaw & Associates on Instagram

© 2025 Douglas Shaw & Associates  Privacy Policy 

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

  • About
  • Services
  • Resources
  • Contact Us
30th Anniversary Logo for DSA
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Here is more information about our Privacy Policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.