If there was ever a time when people of good will were needed, today would qualify as one of the most critical in history! I don’t believe this statement is an exaggeration or embellishment—it’s just a very simple fact.
You and your organization are more necessary right now than perhaps at any other time in your life. But you can’t do it alone. You need hundreds and thousands of donors to stand with you. People with good intentions—and who will give to some of the world’s most important and positive causes—are in the highest demand.
This entire issue of Donor Focus was created to help you in your efforts to acquire and cultivate long-term donors so you can serve even more people who find themselves in great need.
As you know, acquiring new and lasting donors is no easy feat. It’s a long and winding road, fraught with potholes that can cause severe damage if not negotiated with the greatest of care.
But there is always the bright promise of hope!
There are those who have gone before you and have successfully identified those special people who have both the will and the means to support the great missions of this world. In fact, many of them reside within our company, and they have written some pearls of wisdom—just for you!
Enjoy this issue and know that we are always here to help if you need us.
For such a time as this,