The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual.
I was sitting at our dining room table when the notification . . .
There have long been (unsubstantiated) rumors of the demise of direct mail.
A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.
You’ve heard a lot about data. You’ve heard repeatedly about the importance of capturing constituent data on behalf of your organization.
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