Taking the time to personally write a thank-you letter is one of the best (and easiest) ways to nurture a long-lasting donor relationship.
Getting Lost in Service
When was the last time you lost yourself in service to others?
Last week? Last month? Maybe a couple of years ago. For me, it wasn’t too long ago. Every summer for the last nine years, I have packed my things and spent a week of vacation on the shores of Lake Geneva in Wisconsin at Camp One Step; a summer camp for children and youth with cancer.
Making a Difference Together
Partnerships must be built on a foundation of trust. Be it a relationship between you and those you serve, your donors or an agency like ours, trust is what will define you and your success.
Putting Gratitude Back into Your Fundraising
How developing an attitude of gratitude raises money and builds better donor relationships.
Four Things to Consider When Choosing Your Next CRM Platform
Selecting a new Customer Relationship Management (CRM) platform is a critically important task and one that can have various levels of complexity. There is a large amount of information to be learned and implemented, and considerations should be given to how the platform impacts the growth of your organization.
Three Ways to Improve Your Fundraising Letters
There are countless different tips, tricks, and tactics you can use when writing your appeal letters, emails, landing pages, and any other direct response communications. I want to give you three secrets that I’ve used over the years to write effective direct mail and digital copy.
Finish This Fundraising Year STRONG!
How to prepare for year-end NOW, so you can make 2018 your best fundraising year-end ever!
WARNING: This Is Your Last Issue
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
It’s Like Velcro . . .Multi-Channel Strategies and Why They Matter
Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
Is Direct Mail Dead?
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”