Adapt Your Fundraising to Strengthen Donor Trust
As an organization, it can be incredibly difficult to know when and how to respond to times of global and local crisis.
As an organization, it can be incredibly difficult to know when and how to respond to times of global and local crisis.
As a steward of the fundraising responsibility for your organization, one of your most critical responsibilities is inviting new supporters to be involved in accomplishing your mission! And not just for today, but people who will continue to support your organization for years to come.
As a steward of the fundraising responsibility for your organization, one of your most critical responsibilities is inviting new supporters to be involved in accomplishing your mission! And not just for today, but people who will continue to support your organization for years to come.
If you listed the top five ways your organization could start the year off strong, what would make the cut? Perhaps it’s staying ahead of the latest trends, having a solid strategic plan, or effectively utilizing data and analysis. But there’s one thing even more important than all of the above—your donors.
Foundations matter. And the best time to fix a faulty foundation is before you start building on it. When it comes to building a monthly donor program (aka a sustainer program), this is especially important because all your assumptions will get cemented into the foundation of its structure.
Founder and CEO, Doug Shaw, spent years working at agencies whose clients, over time, had one common message for him: start your own company. Little did he realize that hearing those simple yet encouraging words from faithful clients 25 years ago would be the catalyst to Douglas Shaw & Associates.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
It can feel like a Holy Grail of sorts, but it’s no legend. A successful monthly donor program is within the grasp of any nonprofit, as long as it is set up properly to avoid several common pitfalls.
When was the last time you lost yourself in service to others?
Last week? Last month? Maybe a couple of years ago. For me, it wasn’t too long ago. Every summer for the last nine years, I have packed my things and spent a week of vacation on the shores of Lake Geneva in Wisconsin at Camp One Step; a summer camp for children and youth with cancer.
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630.562.1321 | info@douglasshaw.com
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