Insights for Your Impact
Over three decades of key learnings in direct response fundraising—all in one place for you.
Blog Posts
Our Latest Articles and Findings
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It’s Douglas Shaw & Associates’ 30th Anniversary Year . . . So Why Should You Care?
One of the things we’ve learned over the past 30 years is that donors generally do NOT find the anniversary of a nonprofit organization to be a sufficient reason to give a gift! Of course, we learned it the way most of us do . . . by making mistakes. -
INNOVATING FOR IMPACT: Small Steps, Big Results
Thirty years ago, in 1994, I found myself stuck on the couch. A series of injuries left me unable to go outside and play like my friends. Instead, I spent hours with a stack of books and a mind that wouldn’t quit. -
FUNDRAISING PRINCIPLES: What’s Stood the Test of Time?
That’s a long time to partner with the nonprofit community. It’s even more amazing when you think of all the many changes Douglas Shaw & Associates has witnessed in nonprofit fundraising—but more importantly, how much has stayed the same.
Books
Proven tools that will prepare you—and your team—to multiply your amazing impact!
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The Six Essentials of Rapidly Growing NonprofitsThe Six Essentials of Rapidly Growing Nonprofits is a book written for everyone who serves by working in a nonprofit organization. For nearly 40 years, the author, Douglas Shaw, has observed nonprofit organizations through the lens of an employee and as a consultant. He serves as Chairman of the Board/CEO of Douglas Shaw & Associates, a highly effective direct response fundraising firm. He’s seen and served charitable causes of all kinds as they’ve sought to grow. What are the common traits all rapidly growing nonprofits share? You hold in your hands the answers to this oft-asked question!
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More Rules of FundraisingMore Rules of Fundraising — a continuation of The Rules of Fundraising — is an authoritative guide for nonprofits. Written by Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates, this book provides insights from years of assisting organizations around the country. -
The Rules of FundraisingThe Rules of Fundraising is an authoritative guide for nonprofits. Written by Douglas K. Shaw, Founder/Chairman of the Board and CEO of Douglas Shaw & Associates, this book provides insights from years of assisting organizations around the country.
Webinars
These webinars are all free for you to watch at your convenience. There’s valuable information in each one, and they make for great direct response fundraising resources. We hope you find them useful for your organization. Please feel free to contact us with any questions you have regarding the content in these videos or to request a webinar topic.
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Is Your Offer Fundable?
Join us as our team walks you through the art and science of crafting fundable offers that deeply resonate with your donors . . .
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Cracking the Code: Strategies for Effective Donor Segmentation
Are you struggling to keep up with the constantly changing fundraising landscape? Don’t worry, there is hope!
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Year End Strategies for Your Digital Fundraising
Are you struggling to keep up with the constantly changing fundraising landscape? Don’t worry, there is hope!
Webisode Series
Free Webisode: 2024 Donor Scorecard
Get quick access to the top insights and tactics that organizations are using to communicate with their new donors from the Donor Experience Scorecard.
Donor Experience Research
2025 Donor Experience Scorecard
Equip your organization with the latest research and analysis on how over 100 organizations connect with new donors. This study reveals the ways they communicate with this audience in their critical first weeks on the donor file to help them become ongoing supporters. Sign up now to get your copy today!
