Faith-based nonprofits experienced remarkable growth in online fundraising for years—much of that momentum accelerated during the COVID-19 pandemic, a time when digital engagement became a necessity rather than an option.
Digital channels are notorious for changing quickly—and right now there’s a huge change hitting Google advertising. In more searches, users are now seeing AI-powered summaries before they reach traditional search results, and, in some cases, before they engage with paid ads.
In Why Good Missions Still Fail, Brittané Dodwell (Creative Director at Douglas Shaw & Associates) explores a reality many nonprofits and ministries face: Good missions can still fail to inspire donor response when the fundraising offer itself is unclear, not urgent, or overly organization focused.
In We Don’t Get to Make the Rules, Isabelle Muñoz (Consultant for Client Services at Douglas Shaw & Associates) explains that while the mission itself may be deeply meaningful and eternal, donor behavior is still shaped by very human patterns of emotion, connection, and invitation.
In this fast-paced workshop, based on Doug Shaw’s book, Six Essentials of Rapidly Growing Nonprofits, Mindy Sherfy (Senior VP of Partnership Development & Marketing at Douglas Shaw & Associates) unpacks key patterns in organizations that thrive.
The stories that raise the most money often start in the hardest places. If you work in direct response fundraising, you know this already.
New donors generally make the choice to give because they believe the organization is in a position to fulfill a specific need. But they continue to give because they have built confidence in the organization.
If someone walked into your office today and handed you a $50 check to support your mission, what would you do?
Many of the fears about new technology center around the idea of machines replacing humans and crowding out meaningful interactions. Trying to connect with a customer service department but being met only with an out-of-touch chatbot can drive consumers away from the retailers who depersonalize their experience.
When a potential donor is about to click “Give Now,” they’re not just making a financial decision—they’re making a trust decision. In that moment, your donation page becomes the most important touchpoint your organization has.
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