The Most Dangerous Stories in Fundraising
The stories that raise the most money often start in the hardest places. If you work in direct response fundraising, you know this already.
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Earning a Donor’s Trust Through Small, Strategic Steps
New donors generally make the choice to give because they believe the organization is in a position to fulfill a specific need. But they continue to give because they have built confidence in the organization.
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One Simple Way to Increase Your Revenue 7%
If someone walked into your office today and handed you a $50 check to support your mission, what would you do?
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Using Technology to Build Trust with Your Donors—Supporting Relationships
Many of the fears about new technology center around the idea of machines replacing humans and crowding out meaningful interactions. Trying to connect with a customer service department but being met only with an out-of-touch chatbot can drive consumers away from the retailers who depersonalize their experience.
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Why Your Donation Page Technology Matters More Than You Think
When a potential donor is about to click “Give Now,” they’re not just making a financial decision—they’re making a trust decision. In that moment, your donation page becomes the most important touchpoint your organization has.
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A Mission Your Donors Can Understand
I spent a good deal of time traveling and volunteering in India many years ago. It was an eye-opening experience in a lot of ways.
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Can Your Donor File Support the Future You’re Planning?
Across the nonprofit sector, industry reporting consistently shows that the number of donors is shrinking, especially among small and first-time donors. This pattern has been clearly documented by the Fundraising Effectiveness Project, Giving USA, and other benchmarking efforts.
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Aligning Donor Value from the Very First Gift
Fundraising teams invest extraordinary effort and budget to acquire new donors, yet a surprising amount of potential revenue never materializes.
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Courage, Humility, and Faith Lived Boldly
There’s so much that I don’t know about the greatest leaders of our country. I’m trying to correct some of my ignorance by studying U.S. history and learning from their influence and attributes. Until I’ve mastered my subjects, I’m left to measure the character of our nation’s leaders by how well their words align with what I know to be true of their actions.
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