Skip to content
Douglas Shaw & AssociatesDouglas Shaw & Associates
  • About
  • Services
  • Resources
  • Contact Us
Douglas Shaw & AssociatesDouglas Shaw & Associates

Why Good Missions Still Fail

Donors don’t donate because of well-worded vision statements or fancy pie charts in your annual plans or reports. They give to fund clear, tangible opportunities for them to make an impact.

In Why Good Missions Still Fail, Brittané Dodwell (Creative Director at Douglas Shaw & Associates) explores a reality many nonprofits and ministries face: Good missions can still fail to inspire donor response when the fundraising offer itself is unclear, not urgent, or overly organization focused. Donors may care deeply about your cause, but generosity comes when people clearly understand the problem they can help solve right now, in real time, and the tangible difference their gift will make as a result.

In fewer than 11 minutes, you’ll discover how stronger fundraising offers can help build deeper donor connection, increase response, and ultimately fuel greater mission impact. Watch the full workshop below.

Play

Related articles

Subscribe to Donor Focus
  • GivingTuesday Growth Opportunities

    From GivingTuesday Campaign to Growth Opportunity

    Has GivingTuesday lost its fundraising power? With crowded inboxes and year-end campaigns starting earlier every year, it’s easy to see…

    Read more

  • The Math of Showing Up

    Every year, we bring back some good old-fashioned competition in the form of an annual walking challenge. It’s simple: the…

    Read more

  • Are you Ready for GivingTuesday

    Are You Ready (in July) for GivingTuesday (in December)?

    Some $4 billion was donated during GivingTuesday in 2025[1], bringing total donations since 2012 to $22.5 billion. This demonstrates the…

    Read more

  • All Blog Posts
    Return to all blog posts

Topics

  • Ask Wiley
  • Coaching
  • Digital
  • Direct Response Fundraising
  • Donor Focused Communication
  • Fundraising
  • Live the Give
  • Partners
  • Rules of Fundraising

Year

  • 2026 (17)
  • 2025 (13)
  • 2024 (23)
  • 2023 (28)
  • 2022 (30)
  • 2021 (36)
  • 2020 (34)
  • 2019 (42)
  • 2018 (49)
  • 2017 (44)
  • 2016 (23)
  • 2015 (30)
  • 2014 (6)
  • 2013 (1)

A Fundraising Agency Helping You Be a Part of What Is Right with the World.

1717 Park Street, Suite 300 Naperville, IL, 60563
630.562.1321 | info@douglasshaw.com

Company

  • About
  • Careers
  • Contact Us

Services

  • Custom Strategies
  • Data and Analytics
  • Creative Solutions
  • Multichannel Fundraising
  • Digital Innovation
  • Raise Money
  • Find Donors
  • Grow Impact

Resources

  • Blog Posts
  • Books
  • Webinars
  • The Donor Experience Scorecard
  • Fundraising Tips

Visit Douglas Shaw & Associates on Facebook
Visit Douglas Shaw & Associates on X (formerly Twitter)
Visit Douglas Shaw & Associates on LinkedIn
Visit Douglas Shaw & Associates on Instagram

© 2026 Douglas Shaw & Associates  Privacy Policy 

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

  • About
  • Services
  • Resources
  • Contact Us
30th Anniversary Logo for DSA
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Here is more information about our Privacy Policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.