For many nonprofits, acquiring a new donor is one of their biggest investments. Organizations spend months developing campaigns, refining messaging, purchasing lists, optimizing digital ads, and investing significant staff time to convince someone to make that first donation.
Many of the fears about new technology center around the idea of machines replacing humans and crowding out meaningful interactions. Trying to connect with a customer service department but being met only with an out-of-touch chatbot can drive consumers away from the retailers who depersonalize their experience.
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