Your Donors Don’t See Things the Way You Do
f you spend enough time around fundraising professionals, you’ll eventually hear the debate:
Direct mail is still the gold standard. Digital is the future. Email is the highest ROI. Phone calls build relationships.
The problem is that donors don’t see and don’t care about these distinctions. They aren’t thinking about channels—they’re thinking about whether they trust your organization enough to respond when you ask for help.
