We Don’t Get to Make the Rules
Time to explore a foundational, yet uncomfortable, truth many nonprofits wrestle with: Fundraising has rules, and we don’t get to rewrite them.
In We Don’t Get to Make the Rules, Isabelle Muñoz (Consultant for Client Services at Douglas Shaw & Associates) explains that while the mission itself may be deeply meaningful and eternal, donor behavior is still shaped by very human patterns of emotion, connection, and invitation.
Understanding these principles can help organizations communicate more clearly, connect more deeply, and remove barriers that unintentionally hinder generosity.
In this 9-minute video, you’ll discover practical ways to strengthen your fundraising communication and donor engagement! Watch the full workshop below.











