Getting Your Message Opened
The difference between a message that is read and one put directly in the trash is simple . . .
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Debunking Direct Response Myths
Direct response fundraising is often misunderstood, even within the organizations that rely on . . .
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Mid-Year Checkpoint
We’re coming up on the halfway point of 2021, which means now is the time to perform a mid-year check-in with . . .
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Life Among the Ashes
For a while, when I was in middle-school, I had the good fortune of living on a 1,200-acre ranch in central Washington State. We lived on the last ranch outside of a small cow town in the foothills of the Stewart Mountain range.
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Digital | Direct Response Fundraising | Donor Focused Communication | Fundraising | Upcoming Webinar | Webinar
What’s Missing: Digital Metrics That Can Make the Difference
The only thing certain about 2021 is uncertainty. You can’t anticipate your donors’ personal circumstances or their confidence to keep giving as usual.
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Inside this Issue: YOU ARE NEEDED MORE THAN EVER!
I was sitting at our dining room table when the notification . . .
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Direct Mail’s Roaring Success
There have long been (unsubstantiated) rumors of the demise of direct mail.
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Is Your Case for Support Attracting (Or Repelling) Donors?
A new year presents the opportunity to put fresh eyes on how well you’re engaging your donors and connecting them to the impact their gifts are making.
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How to Measure Donor Health
You’ve heard a lot about data. You’ve heard repeatedly about the importance of capturing constituent data on behalf of your organization.
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Inside this Issue: If We Ever Needed a New Year . . . it’s now!
Perhaps this will be the year when our world will begin to heal . . .
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