For most organizations, the month of December brings in about 30-40% of their annual online giving. It probably doesn’t surprise…
![If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*](https://cdn.douglasshaw.com/2019/06/24194645/2019-landscape-0295-1.jpg)
The 2019 Digital Fundraising Landscape
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately…
![If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately tied together. Email is your online fundraising backbone—accounting for around 26 percent of online revenue at most organizations. However, the size of your email file has a direct relationship with your ability to fundraise on this channel. For every 1,000 fundraising messages sent, organizations typically receive $42 back in donations.*](https://cdn.douglasshaw.com/20190327041707/the-backbone-of-online-fundraising-0292.png)
The Backbone of Online Fundraising
If you are comparing online donations and email send dates you are probably noticing an interesting trend—the two are intricately…