Great Testing That Works!
Fundraising is frequently counterintuitive: To avoid assuming what inspires your donors to give, you must get data to inform your strategic decisions.
Fundraising is frequently counterintuitive: To avoid assuming what inspires your donors to give, you must get data to inform your strategic decisions.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
New donors are a vital part of any fundraising plan. And you have spent your valuable time and dollars finding people who not only agree with your cause but want to fund it. So, don’t throw away all that effort by failing to connect with these new people right away.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
As fundraisers, the reality of finding your potential donors is complicated. But there are still ways to identify the best potential donors and get a message in front of them wherever they happen to be. This is one of my favorite things about working in digital.
You have probably already realized that building long-term sustainability starts with mobilizing support for the vision of your organization. That includes connecting existing financial supporters, as well as reengaging lapsed donors.
You have probably already realized that building long-term sustainability starts with mobilizing support for the vision of your organization. That includes connecting existing financial supporters, as well as reengaging lapsed donors.
Are you taking your first steps toward establishing your 2019 fundraising goals? Your success can likely be found in your data and more importantly, what it might be telling you. It’s easy to get tangled in the weeds when analyzing your data, so we suggest that you start with a high-level look at your results, then ask yourself, “why?”
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
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