Inside this Issue: Fundraising in the Time of COVID-19
For many nonprofit organizations, the fall season is considered donor acquisition time. But let’s take a closer look…
Inside this Issue Plan for 2020 Donor Acquisition Fundraising Now
For many nonprofit organizations, the fall season is considered donor acquisition time. But let’s take a closer look…
Ask Wiley: What If I Don’t Have The Funds To Invest In Donor Acquisition?
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “What If I Don’t Have The Funds To Invest In Donor Acquisition?”
Ask Wiley: Capitalizing on special events, how do I make them successful?
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
Help your organization achieve: RESULTS!
Here we are in December already. And winter is actually upon us! For those of us engaged in fundraising, we’re about to fold up the chairs of 2019 and get the room ready for 2020. If facing the new year feels like the sun has stopped…
Ask Wiley: Is there any research to validate the need for direct mail in communication with donors?
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
Inside this Issue Celebrating 25 Years Of Service
This is a rather emotional column for me to write. On October 24th 1994, twenty-five years ago, I sat down in my dining room and began Douglas Shaw & Associates. I remember well both the excitement and the fear! Excitement, stemming from all of the opportunities…
Emerging Trends in Digital, Data, and Direct Mail
Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.
THE TESTING ISSUE
A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
TESTING is always a good idea . . . until it isn’t
In the busyness and constant activity of life, it’s all too easy for matters that are truly important to slip by the wayside. With this in mind, when you contemplate how best to reconnect with donors who haven’t given to your organization in a while—consider serving them with a friendly reminder.
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