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April 23, 2020 Doug Shaw

There’s more bad news floating around than most of us have ever experienced before. So, this issue of Donor Focus is created to help you to continue to fund your mission in the midst of uncertainty.

There is some good news in all of this for fundraisers . . .

When people can’t gather at galas, banquets, and other special events—when major donor officers are unable to meet face-to-face with your most faithful supporters—there are still very productive ways to communicate online, on the air, and through direct mail that have proven themselves to be very effective channels for both thanking your existing donors and acquiring new donors!

Our VP of Digital Solutions, Amy Sewell, will help you improve your online donation forms. Three of our Client Services Consultants, Aubrey Hoeppner, Jillian Jenkins Mangin, and Leslie Phillips, provide key insights into testing your direct response strategies. Executive Creative Director & SVP, Strategy and Insights, Wiley Stinnett, has teamed up with SVP Client Services, Christa Huff, to face, head-on, the issues of Fundraising in the Time of Covid-19. They do this both here in this issue of Donor Focus, and they’ll be offering even more insights in our May 13th FREE Webinar: Covid-19: WHERE DO WE GO FROM HERE? You won’t want to miss it!

Stay safe and continue on,
Doug

Our team is happy to help advise you on what strategy may work best for your organization. Please contact us today to get the conversation started.

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