Gone are the days when a successful growth strategy can rely solely on acquiring new donors through a single channel, like direct mail or radio or television. Now potential donors are consuming information multiple ways and your organization needs to be present in the places they spend their time.
The end of the year is so close, you can almost smell the burnt debris from the fireworks and you’re still sweeping up the confetti. But it’s not so close that you don’t have enough time to drop the perfect Money Bomb.
Did you know that you can put a message in front of the same donors online that you are reaching through direct mail?
The last week of 2017 typically sees about 48% of an organization’s December donations. For many of the clients we serve, that can amount to 25% of their annual budget for the year.
There’s never been a better time to connect with your future donors in the digital channels. Discover how organizations like yours are harnessing the power of digital advertising to maximize their donor acquisition—even on a tight budget.
Whether or not you realize it, your online donation forms are full of “friction”—and it’s costing your organization money.
You are feverishly planning for Thanksgiving and Christmas fundraising campaigns, but neither of those holidays come close to the most important fundraising day of the year.
You can’t get any more grassroots in your fundraising style than peer-to-peer fundraising! And this method of fundraising is bringing great success. CARE Australia, one of our partner organizations…
When emergency strikes, you need funds raised . . . and FAST! But, most channels have a natural time delay due to printing, mailing, or producing media. In the digital world, though, you can eliminate that lag time and literally start to mobilize donors right away.
Boy, I tell ya, I’m almost afraid to turn on the television these days! The news is mostly tumultuous at best. The din of politics hurts my head and man’s brutality to man hurts my heart! But I must say, it gives all the more meaning to the work we all share . . . giving hope to those who are in need of some good news!