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Wiley Stinnett

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Ask Wiley, Donor Focused Communication
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
03 Dec 2018

How can I meet higher income expectations for next year?

As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often…
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Ask Wiley, Donor Focused Communication
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple question: “Why does your organization need the money?” The answer to this question will be discovered when you identify what you and your donors are both passionate about making happen.
30 May 2018

Why do your donors support you?

When you’re constructing a reason for your donors to give to your organization, it often comes down to a simple…
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Donor Focused Communication
Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what should you do to keep them from cutting back during the very critical summer months? The answer is to give them special treatment now, so they feel really appreciated and that they are a critical part of your ministry. Even though mid-major donors can be classified differently from organization to organization, they should all be treated in the same way. Your extra effort will keep your ministry “top of mind” as you move into the summer months and encourage them to continue giving.
Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what should you do to keep them from cutting back during the very critical summer months? The answer is to give them special treatment now, so they feel really appreciated and that they are a critical part of your ministry. Even though mid-major donors can be classified differently from organization to organization, they should all be treated in the same way. Your extra effort will keep your ministry “top of mind” as you move into the summer months and encourage them to continue giving.
19 Mar 2018

Keep Your Major Donor Relationships Sizzling

Your mid-major donors responded very well at calendar year-end, as well as the first few months of 2018. But what…
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Donor Focused Communication
There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks you are, the impact a ministry can have on their brand through consistent, multi-channel communication strategies is often overlooked.
There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks you are, the impact a ministry can have on their brand through consistent, multi-channel communication strategies is often overlooked.
11 Aug 2017

Consistency is Key (Especially at this Time of Year)

There’s a lot of money being invested in branding by ministries today. While research will reveal who your audience thinks…
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