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Shelley Cochrane

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Direct Response Fundraising, Donor Focus 2023 February, Donor Focus December 2022, Donor Focused Communication
As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has the potential to make the burden even heavier.
As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has the potential to make the burden even heavier.
07 Feb 2023

No Matter What, Keep Fundraising

As stewards responsible for thousands of donors, these relationships may feel overwhelming, even in optimistic seasons. But nagging uncertainty has…
Direct Response Fundraising, Donor Focus October 2022, Donor Focused Communication
LAY THE GROUNDWORK 1. Identify your goal. How much money do you need to raise by December 31? 2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.
LAY THE GROUNDWORK 1. Identify your goal. How much money do you need to raise by December 31? 2. Set your strategy. Clearly communicate why you need the money. What good things will happen because the donor gives or what bad things can they prevent by giving before the end of this year? Don’t forget: remind your supporters of the great things that have happened as you have partnered in your shared cause this year.
07 Nov 2022

14 Tips for Successful Year-End Fundraising

LAY THE GROUNDWORK 1. Identify your goal. How much money do you need to raise by December 31? 2. Set…
Direct Response Fundraising, Donor Focused Communication
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
19 Nov 2019

Before you send out that RFP

Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making…