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Shelley Cochrane

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Direct Response Fundraising, Donor Focused Communication

For many nonprofit organizations, the fall season is considered donor acquisition time. But let’s take a closer look…

Creating Custom Communications that Work

For many nonprofit organizations, the fall season is considered donor acquisition time. But let’s take a closer look…

Shelley Cochrane

Direct Response Fundraising, Donor Focused Communication

Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.

Before you send out that RFP

Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making…

Shelley Cochrane

Coaching

“The person I just met with was asking for funds for a ministry that he said is the most important mission in the Kingdom of God. But last year, he...

Slowing the Revolving Door in the Development Office

“The person I just met with was asking for funds for a ministry that he said is the most important…

Shelley Cochrane