Just before Thanksgiving, 25 years ago, my family’s dining room table became more than a place for a holiday meal. It provided the platform for millions of meals, as my father started Douglas Shaw & Associates right then and there, going on to serve alongside dozens of compassionate organizations and ministries worldwide.
Your donor relationships are your treasured possession. Every interaction they have with you must reinforce that their generosity is making a life-changing difference. The voice and cadence of asking and thanking; the clarity of how their gift will make an impact; and the compelling reason to give now must ring true through every message on every channel.
Organizations have a lot of digital networks and tools available to them. That’s useful, because your subscribers and followers want to feel personally connected to your mission. But as new networks seem to pop up all the time…
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630.562.1321 | info@douglasshaw.com
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