Emerging Trends in Digital, Data, and Direct Mail

Emerging Trends in Digital, Data, and Direct Mail

Is print communication on its way out? Are you chasing what’s new in digital and social media, but can’t catch up? Do you feel pressure to build multi-channel fundraising strategies with limited resources? Invest 60 minutes and you will leave with practical tips you can implement now to improve effectiveness, inspire supporters, and boost results.

THE TESTING ISSUE

THE TESTING ISSUE

A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!

We are looking at changing our branding, will there be any impact on fundraising?
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We are looking at changing our branding, will there be any impact on fundraising?

Question: What should I be looking for when hiring a Director of Development? Answer: Hire someone who has a proven track record of having raised funds before that fits with your organization or ministry. You may think that this answer is too simplistic, but it’s true and when combined with these additional criteria, will help you fill your position and raise the funds you need:

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