Skip to content
30th Anniversary Logo for DSA30th Anniversary Logo for DSA
  • About
  • Services
  • Resources
  • Contact Us
30th Anniversary Logo for DSA30th Anniversary Logo for DSA

What’s Next: Cryptocurrency and Nonprofits

In a recent meeting with a nonprofit we serve, a question came up: Should we be accepting cryptocurrencies on our website?  Well, cryptocurrency isn’t exactly a simple payment method to take, so the answer isn’t straightforward . . . it boils down to a few simple considerations.

First, some brief background. For someone standing on the outside, cryptocurrencies (like Bitcoin) can be confusing. I’m not talking about digital methods of payment like PayPal or other online payment options.

Cryptocurrency is virtual money that can be exchanged for tangible goods and services. People who use cryptocurrency have their own vocabulary, which can make it hard to understand. But with a single Bitcoin moving from a value of $5,800 to $57,600 in one year’s time*—there’s no surprise it sparks curiosity.

In evaluating whether or not cryptocurrency (or any other new technology) is the right next step for you, look at these three things:

    1. Demand – Is this something your donors would use? The easiest way to tell is whether or not your donors are asking about it. For instance, I worked with an organization that was repeatedly asked to add PayPal to its website. If you are not actively getting requests, though, it can be hard to know if your donors would use a new technology. If you aren’t sure, you can simply poll your donors via social channels or email surveys.
    2. Difficulty – Although I am never opposed to tackling a challenge, the difficulty of implementation needs to be considered. Whether you have an in-house team or will be paying an external vendor, there’s a real cost involved in technology change. Most payment processors you already use on your site don’t accept donations of cryptocurrency, so it requires finding the right third-party payment processor. And while it’s certainly doable, this will require a decent amount of developer time to be done properly.
    3. Destination – What are your organization’s goals over the next few years? There are some organizations that highly prioritize being cutting edge or who are doing a significant concerted effort to target millennials for fundraising. Both will factor into your technology decisions and weigh into whether or not a riskier technology can be seen as an investment or worth testing.

So, sure, cryptocurrency may be all the rage right now, but is it truly the right time for your organization to expand donation options to include this? Only you know the answer to that. It is certainly something to keep on your radar and be mindful of, but in general, cryptocurrency simply does not need to be a high priority right now.

Instead, you’ll get far more return by placing a much higher priority on expanded electronic methods of payment such as ApplePay, Venmo, and Google Wallet, which have had a continued rise in donor usage with no signs of a decline anytime soon.

Years down the line, the balance may shift, demand may rise, and the difficulty in implementing cryptocurrency as a donation method may drop considerably. And when it does, you’ll be poised and ready to take the next step.

More from this issue of Donor Focus
Subscribe to Donor Focus
Post Tags: #Digital Fundraising#Direct Mail Fundraising

Related articles

Subscribe to Donor Focus
  • More Than Just Work

    As a young Christian professional navigating the conundrum of aligning my beliefs into a purposeful career, I’ve been blessed to…

    Read more

  • Understanding Fundraising Trends: Navigating the Ups and Downs

    Many organizations are experiencing lower giving in 2022 than at any time in the past three years. Almost everyone we…

    Read more

  • What to Think of Artificial Intelligence and Its Impact on Fundraising . . .

    In trying to summon an image to represent our theme for this issue of Donor Focus, I found myself drawn…

    Read more

  • All Blog Posts
    Return to all blog posts

Topics

  • Ask Wiley
  • Coaching
  • Digital
  • Direct Response Fundraising
  • Donor Focused Communication
  • Fundraising
  • Live the Give
  • Partners
  • Rules of Fundraising

Year

  • 2025 (7)
  • 2024 (25)
  • 2023 (28)
  • 2022 (30)
  • 2021 (36)
  • 2020 (33)
  • 2019 (42)
  • 2018 (49)
  • 2017 (44)
  • 2016 (23)
  • 2015 (30)
  • 2014 (6)
  • 2013 (1)

A Fundraising Agency Helping You Be a Part of What Is Right with the World.

1717 Park Street, Suite 300 Naperville, IL, 60563
630.562.1321 | info@douglasshaw.com

Company

  • About
  • Careers
  • Contact Us

Services

  • Custom Strategies
  • Data and Analytics
  • Creative Solutions
  • Multichannel Fundraising
  • Digital Innovation
  • Raise Money
  • Find Donors
  • Grow Impact

Resources

  • Blog Posts
  • Books
  • Webinars
  • The Donor Experience Scorecard
  • Fundraising Tips

Visit Douglas Shaw & Associates on Facebook
Visit Douglas Shaw & Associates on X (formerly Twitter)
Visit Douglas Shaw & Associates on LinkedIn
Visit Douglas Shaw & Associates on Instagram

© 2025 Douglas Shaw & Associates  Privacy Policy 

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

  • About
  • Services
  • Resources
  • Contact Us
30th Anniversary Logo for DSA
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Here is more information about our Privacy Policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.