The non-profit world has a population problem. The number of
non-profits increased by 42% in the last decade alone. The IRS grants non-profit status to an average of 83 new organizations every day. So how do you distinguish your organization from all the others? How do you ensure that donors give to your organization
or ministry instead of another?
In a word, visibility. That means integrating awareness-generating and fundraising media. It means you need to be in their newspapers and magazines, on their billboards, televisions and radios, in their malls and movie theaters, on their favorite websites, in their email and their mailbox-often all at the same time.
It means a coordinated, integrated approach to building donor and volunteer relationships.
It means talking to Douglas Shaw & Associates.