August 12, 2020 Doug Shaw


Who would have thought, on March 15th of this year, that I would be having my last meal in a restaurant? Now, the 4th of July has come and gone, and I STILL haven’t ventured out other than to pick up a meal through a window or at curbside!

Who would have thought that on May 25th, not only would I be celebrating yet another year of my life, but a man in Minneapolis would be losing his in the most brutal and unnecessary fashion?

I think it’s fair to say, today, our world is in mourning.

You and your organization are needed—perhaps now more than ever. Your values, mission, and services are part of what is right with the world. May the thoughts, ideas, and strategies in this issue of Donor Focus help you through the sadness and confusion to a place of highly effective fundraising.

There is good news to share with you. Your donors still care about your organization or ministry. They want to join with you in being part of what is right with the world through their giving.

Direct response fundraising is more effective now than last year. Giving is up for the nonprofits we serve. Even though fundraising events that require people to assemble together—like banquets, concerts, golf outings, and face-to-face major donor visits—are, in most cases, not feasible, direct mail, online, and on-air fundraising are more vital and necessary than ever. May you find hope in the pages that follow!

Standing with you,


Our team is happy to help advise you on what strategy may work best for your organization. Please contact us today to get the conversation started.

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