Before you know it, Christmas will be over for another year and New Year’s resolutions will be made, yet hopefully not broken. For those of us in direct response fundraising, this change of seasons means that it’s time to mail annual tax statements.
As you close the books on 2018, now is the time to review your donor file trends and gather information you need to improve your fundraising in 2019.
As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.
As a fundraiser, have you ever wondered where income growth expectations come from? Over the past 35 years, I’ve often wondered if that number is driven by the costs to increase services to those being served, or just an arbitrary goal. But, as the person responsible for making it happen, you need a plan!
In this issue of Donor Focus, we’ll be addressing best practices for increasing your organization’s income in 2019; how to look ahead at the Essential Components for your Digital Welcome Series for newly acquired online donors. Together, we’ll see how to Learn Lessons from This Year in order to apply them to next year
It’s fall! The most blessed of all fundraising seasons is upon us! As a fundraiser, my adrenaline levels naturally increase this time of year. We get to see if all of our well-laid plans will yield the harvest we’ve so carefully planted and watered during the year.
Wiley, our active donors range in age from 50-65 years of age, yet I’m concerned we’re missing out on attracting new donors. Should we change what we’re doing and focus on getting younger donors?
Taking the time to personally write a thank-you letter is one of the best (and easiest) ways to nurture a long-lasting donor relationship.
When was the last time you lost yourself in service to others?
Last week? Last month? Maybe a couple of years ago. For me, it wasn’t too long ago. Every summer for the last nine years, I have packed my things and spent a week of vacation on the shores of Lake Geneva in Wisconsin at Camp One Step; a summer camp for children and youth with cancer.
Partnerships must be built on a foundation of trust. Be it a relationship between you and those you serve, your donors or an agency like ours, trust is what will define you and your success.