Setting Your Sights on Facebook
Did you know that you can put a message in front of the same donors online that you are reaching through direct mail?
Taking Your Homepage by Storm
The last week of 2017 typically sees about 48% of an organization’s December donations. For many of the clients we serve, that can amount to 25% of their annual budget for the year.
The Optimization Effect
Whether or not you realize it, your online donation forms are full of “friction”—and it’s costing your organization money.
One Day to Rule them All
You are feverishly planning for Thanksgiving and Christmas fundraising campaigns, but neither of those holidays come close to the most important fundraising day of the year.
Inside the Issue: There’s Still Time
There is still time to positively impact your donated income by the stroke of midnight on December 31!
Peer to Peer: Starting with Trusted Partnerships
You can’t get any more grassroots in your fundraising style than peer-to-peer fundraising! And this method of fundraising is bringing great success. CARE Australia, one of our partner organizations…
Dynamic Digital Response: Mobilizing Supporters When Time is Short
When emergency strikes, you need funds raised . . . and FAST! But, most channels have a natural time delay due to printing, mailing, or producing media. In the digital world, though, you can eliminate that lag time and literally start to mobilize donors right away.
Donor Focus: Inside this Issue
Boy, I tell ya, I’m almost afraid to turn on the television these days! The news is mostly tumultuous at best. The din of politics hurts my head and man’s brutality to man hurts my heart! But I must say, it gives all the more meaning to the work we all share . . . giving hope to those who are in need of some good news!
Navigating the Digital Landscape
Your digital channel is an essential tool for turning prospects into new donors, cementing that relationship, and inspiring the all-important next gift. Done well, your organization can turn its digital footprint into a system to support and enable your organization’s long-term growth.
A Dig Into the Details
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
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