Once you’ve identified the right people to get your communications, the real challenge is to get your donor or prospect to open the envelope or read the email. You need to break through the clutter.
For years, I’ve heard people (even those in the direct response business) say that they open their mail over the trash can so they can rid themselves of the dreaded junk mail. And in the digital world it’s even easier to be ignored.
Want to increase your organization’s revenue? Start two years ago. That’s how long it takes to realize the benefits of donor acquisition.
In this issue of Donor Focus you’ll find some pretty interesting stuff to help you with your direct response fundraising.
In the Digital Solutions team at Douglas Shaw & Associates, we’re passionate about all things digital. Not because it’s new—some of us have been working in the digital space for over 20 years—and not because it’s the perfect solution.
Donor focused communication begins with understanding with whom you’re communicating and their interests and desires. Instead of meeting donors where they are, these organizations are trying to drive donor and constituent behavior…
I think I would give just about ANYTHING to have been one of the shepherds that night. They had front row seats on the greatest event in the history of history … and they were the first to know!
A Letter from Douglas Shaw Chairman of the Board/CEO Dear Colleague in Ministry, Perhaps you and I share some of the same angst as we consider all of the challenges of staying on top of the latest best practices.
Recently the Data Marketing Association (DMA) reported that mail outperformed all digital channels by nearly 600 percent. This industry watchdog measures and represents all channels of direct response…
There can be a false sense of comfort on the part of many ministries about the size of their donor file. This will be a message about the need for judicious segmentation, careful planning for upgrade strategies, and the.
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