Not too long ago, I saw a deeply touching Facebook post about a humanitarian crisis. It featured a heartbreaking story and what a certain organization was doing to help those in need. I immediately clicked the “Donate” button and made a gift. Within minutes I had a receipt in my inbox and then . . .
This issue of Donor Focus is filled with inspired strategies to help you maximize your relationships with all of the new donors you’ve just acquired during the last quarter of 2017.
Donor acquisition is the lifeblood of every organization, but not all new donors are created equal. It can be a temptation to look at the results of an initial acquisition effort as the only metric for success, but acquiring new donors that give only one time will not build capacity for the future.
If your acquisition campaign went according to plan, you should have a lot of new and potentially profitable donors added to your file. Congratulations, now what do you do?
If you’ve invested the time and money on acquiring a new donor, it’s vitally important that you don’t neglect them because the future of that relationship depends on what you do next.
For the past 70 years, Orlando Union Rescue Mission (O.U.R.) has been committed to serving Central Florida’s men, women, and families who are hungry, hurting, and homeless.
It’s a great privilege to partner with Grace To You as they engage their supporters in placing resources into as many hands as possible, anywhere in the world.
If you could see your year-end fundraising future, what would it look like? Perhaps a group of very excited, yet slightly exhausted, fundraising staff all slapping high-fives and celebrating the results of a successful year-end campaign.
Just days after Hurricane Harvey ripped through Texas and Louisiana, I was sitting in a session at the DMA Nonprofit Federation convention…
Who should I communicate with? How often should I communicate with them? What gift amount should I ask them for? These are questions we often hear from organizations and they are valid concerns. The answers to these questions are often easier to find than you would expect.
Not long ago, a development professional for a ministry commented: “I know how to pull reports from my system, but I don’t know how to read them!” And he isn’t alone…
End of content
End of content
1717 Park Street, Suite 300 Naperville, IL, 60563
630.562.1321 | info@douglasshaw.com
Company
Services
Resources
