When a potential donor is about to click “Give Now,” they’re not just making a financial decision—they’re making a trust decision. In that moment, your donation page becomes the most important touchpoint your organization has.
I spent a good deal of time traveling and volunteering in India many years ago. It was an eye-opening experience in a lot of ways.
Across the nonprofit sector, industry reporting consistently shows that the number of donors is shrinking, especially among small and first-time donors. This pattern has been clearly documented by the Fundraising Effectiveness Project, Giving USA, and other benchmarking efforts.
Fundraising teams invest extraordinary effort and budget to acquire new donors, yet a surprising amount of potential revenue never materializes.
There’s so much that I don’t know about the greatest leaders of our country. I’m trying to correct some of my ignorance by studying U.S. history and learning from their influence and attributes. Until I’ve mastered my subjects, I’m left to measure the character of our nation’s leaders by how well their words align with what I know to be true of their actions.
Any child could confirm that Christmas is a time of great expectation. The festive decorations, the tree, and the mystery of what lies wrapped in brightly colored boxes all add to the excitement and impatience for the day when what is hidden will be revealed.
Be careful, be very, very careful! Before you know it, you may find yourself caught in an airport somewhere or stranded in traffic trying to get to Thanksgiving Dinner.
Here at Douglas Shaw & Associates, we believe we owe you the truth about direct response fundraising as we know it. Hopefully, those we have the privilege of serving as client-partners can vouch for us on this point.
I wouldn’t call myself a ‘runner.’ To me, runners are people who thrive on running—who find it exhilarating and energizing. I do run—because it’s good for me and I want to stay healthy—but I’m more of a “need a pep talk to make it up this hill” kind of runner.
On a daily basis at home, I have a growing population of wild chickens that like to hang around, climb the trees, and make a mess of my garden. In today’s climate, with egg prices the way they have been, you might say that I live on a modern-day goldmine. But when you also have a dog . . . things can get wild.
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