How do you know if a new idea will work to strengthen your donor file?
Test, test, test.
It’s a “simple” solution, but it typically garners big answers that give you guidance on what to do next.
I spent a good deal of time traveling and volunteering in India many years ago. It was an eye-opening experience in a lot of ways.
On a daily basis at home, I have a growing population of wild chickens that like to hang around, climb the trees, and make a mess of my garden. In today’s climate, with egg prices the way they have been, you might say that I live on a modern-day goldmine. But when you also have a dog . . . things can get wild.
Millions of people dumped buckets of ice water over their heads in 2014. The ALS Ice Bucket Challenge became one of the most successful viral fundraising campaigns in history, introducing millions of first-time donors to a cause they might never have considered before. By almost every measure, it was a first-place finish.
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