Fundraising (and marketing in general) boils down to communicating a compelling need in simple terms with a clear call to action. And while not every communication channel is equally effective, the same ingredients are critical. See how to make your fall fundraising work across all channels
Direct response strategies are often structured around moments in time: holidays, emergencies, infrastructure needs, or when you pay your bills. As soon as our donors break the seal on that carrier envelope, it’s just a matter of time until the appeal is out of mind. But your newsletter shouldn’t be that way.
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. My recent visit with a Rescue Mission reminded me of the importance of following through on Ferris’s words.
We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
Who should I communicate with? How often should I communicate with them? What gift amount should I ask them for? These are questions we often hear from organizations and they are valid concerns. The answers to these questions are often easier to find than you would expect.
The end of the year is so close, you can almost smell the burnt debris from the fireworks and you’re still sweeping up the confetti. But it’s not so close that you don’t have enough time to drop the perfect Money Bomb.
As a result of our partnership and commitment to these shared goals and strategies—over the past seven years—The Scott Mission has experienced a 235% growth in income and a 320% growth in the number of donors giving each year! And even better news is we’re not done yet . . .
I’ve decided to give you my 4 Tips To Better Project Management. It is meant to be a light refreshment to rejuvenate your project management style.
Donor focused communication begins with understanding with whom you’re communicating and their interests and desires. Instead of meeting donors where they are, these organizations are trying to drive donor and constituent behavior…
I think I would give just about ANYTHING to have been one of the shepherds that night. They had front row seats on the greatest event in the history of history … and they were the first to know!
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